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King Long held Overseas Marketing Conference

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King Long held Overseas Marketing Conference

Jun 28 , 2022

On February 21st,King Long Overseas Marketing Conference was held under the title of “To be United, Valiant and Industrious in 2019”. King Long exported 10,239 buses in 2018, ranking first in the industry.

In 2018, though the industry experienced a recession, King Long made impressive achievements in export. It exported 10,239 buses of all kind, realizing a year-on-year growth of 27.2% and ranking first in the industry. It realized an export value of over USD 250 million, with a year-on-year growth of about 25%, taking the second place among bus enterprises in China. The exports large and medium buses and minivans are all among the top three of the industry, consolidating King Long’s leading position.

Zhang Bin, King Long's General Manager, made a speech

Mr. Zhang Bin, the General Manager of King Long, praised the overseas marketing team for their excellent performance in 2018, especially their efforts that helped King Long to maintain the advantages in Saudi Arabia, Thailand, UAE, Bolivia and Egypt and supported the performance of overseas marketing.

Xie Weiguo, Overseas Marketing Director of King Long, addressed the conference

Xie Weiguo, Overseas Marketing Director of King Long, made a summary of the meeting and described the development ideas of overseas business in 2019 centered on “responding, focusing and improving”:
First, act according to specific situations and adapt to changing circumstances. The international trade environment is ever-changing, so overseas business model must be constantly improved for higher competitiveness.
Second, focus on core markets and allocate resources in accordance with demands to improve competitive force in core markets.
Third, strengthen team construction and improve professional ability of the overseas team.
At last, Mr. Xie said that in tough environment, courageousness and persistence can be shown; down-to-earth practice is more precious; and sufferings is indispensable to success to encourage the overseas marketing team to make greater achievements in 2019.

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