Spotlight on Belgium: King Long’s two decades of evolution shine at the expo as intelligent electrification captures Europe’s attention

Busworld 2025 In Belgium
King Long's 20-Year Evolution Shines at the Exhibition

As National Day celebrations echo across China and the Mid-Autumn moon lights countless homes, King Long's journey themed "EVolve Unlimited" unfolds in Belgium, showcasing China's brilliance on the global stage. It offers a striking tribute to the nation's birthday while presenting partners and overseas Chinese with a sense of reunion that transcends borders.

In 2025, backed by years of innovation and strong technological capabilities, King Long makes a high-profile appearance at Busworld 2025 in Belgium, showcasing to the world the outstanding quality and ambition of intelligent manufacturing in China. As one of the largest and longest-running professional bus exhibitions globally, Busworld is highly influential and specialized, widely regarded as a bellwether for trends and development in the global bus and coach industry.

King Long New Product Launch
Chinese Intelligent Manufacturing Shines on the European Stage

Standing at the intersection of the "dual-carbon" goals and global green mobility, King Long makes a remarkable appearance at Busworld under the theme EVolve Unlimited, demonstrating a new pinnacle of Chinese Intelligent Manufacturing through technological evolution and innovation-driven development.

The new product launch was charged with excitement as global partners, industry experts, and media gathered at the King Long stand to witness another major milestone for the brand. As the theme film and countdown video played, Hou Chenlei, Chairman of Xiamen King Long United Automotive Industry Co., Ltd., took the stage, delivering an address that bridged the virtual and the real. Under his introduction, four all-new models made their global debut, symbolizing the dawn of a new era for King Long. This was followed by a speech from Chen Feng, Chairman of King Long Motor Group and King Long's Global Chief Brand Ambassador, who joined Chairman Hou in unveiling the MU12E new-generation city bus. Witnessed by guests on site, the first batch of MU12E customers participated in the delivery ceremony, as flashing lights and thunderous applause pushed the atmosphere to its peak.

King Long Cutting-Edge Technology Shines at the Exhibition
Leading a New Wave of Global Green Mobility

At the start of the exhibition, the King Long booth was bustling with visitors and filled with excitement, attracting the attention of numerous mainstream media and industry professionals from home and abroad. Chairman Hou Chenlei stated, "King Long has completed a full product matrix upgrade, covering seven major product series and a supporting industrial cluster, aimed at providing more competitive solutions for global customers." This lineup not only reflects King Long's two decades of dedicated work in Europe but also highlights the company's continuous technological breakthroughs and deep insights into the European market. As a concentrated showcase of these upgraded achievements, it fully demonstrates King Long's innovation capabilities and technological foresight.

01: MU12E

The MU12E adopts a minimalist design that highlights a striking modern style. Its angular yet dynamic body shape, combined with a distinctive front light cluster, makes it highly recognizable in traffic. The interior focuses on the practical experience of all passengers, with features ranging from barrier-free access areas to user-friendly USB charging ports, each detail designed to enhance convenience and comfort. The intelligent cockpit integrates multiple driver-assistance functions, significantly improving operational ease and driving safety. Equipped with a 3500 N·m high-power motor, the MU12E delivers not only strong performance but also reliable and long-lasting range, ensuring urban mobility is effortless and worry-free.

02: MC13E

The MC13E draws inspiration from the agile form of a whale, combining biomimetic design with a streamlined body to effectively reduce air resistance, while giving the vehicle an elegant yet powerful natural aesthetic. The interior offers spacious and comfortable seating, complemented by carefully calibrated ambient lighting to create a serene and cozy environment, greatly enhancing long-distance travel comfort. The intelligent cockpit and refined attention to detail work in harmony, transforming driving from mere operation into an experience that blends ease and enjoyment.

03: A02

The A02 features a minimalist yet futuristic design, perfectly blending technological aesthetics with industrial craftsmanship. Its sleek body lines not only convey a sense of dynamic beauty but also reflect a forward-looking design philosophy.

Inside, the A02's interior combines a refined, luxurious ambiance with a user-friendly layout, with every detail embodying the brand's pursuit of premium travel experiences. Equipped with rotating steps, spacious seats, and multiple intelligent interactive screens, it delivers an immersive and comfortable experience, making every journey a truly enjoyable one.

04: V8

The V8 features a highly forward-looking modern design language, outlining a sleek and dynamic body profile that not only delivers strong visual impact but also showcases distinct brand recognition.

Inside, the cabin integrates intelligent and practical design concepts. The spacious interior and optimized storage systems ensure passenger comfort while accommodating diverse urban logistics scenarios. Its intelligent cockpit offers an efficient interactive experience, greatly enhancing driving comfort, while the powerful and stable powertrain handles peak-hour traffic and complex road conditions with ease, empowering users to confidently navigate every urban journey.

International Strategy
Shaping a Sustainable Future Together

Under the theme "EVolve Unlimited," King Long showcases its latest achievements in intelligent electric technology and green mobility, systematically presenting its global layout centered on sustainable development. As a pioneer in the global expansion of Chinese buses, King Long contributes to industrial upgrades with its consistently evolving approach.

Looking ahead to the future of transportation, King Long firmly believes that sustainability sets the direction, while intelligence and green development drive the progress. Leveraging technological innovation and an international strategy, the company collaborates with global partners to create a high-quality, green, and intelligent mobility future.

Looking Forward
King Long Leads Global Green Mobility through Innovation

As the joy of National Day meets the warmth of Mid-Autumn, every step King Long takes at the exhibition in Belgium carries both China's aspirations and the world's expectations. Just as the Mid-Autumn full moon lights up distant horizons, King Long's technology travels across borders, making "Made in China" a bridge that connects the world. By collaborating with international partners to advance green mobility, China's solutions are integrated into global industry development, giving this "professional reunion" an even deeper significance than ordinary festive celebrations.

Driven by innovation, King Long actively engages in the global transformation of green mobility, continually demonstrating the robust capabilities and contemporary responsibility of Chinese Intelligent Manufacturing. Facing the dual-carbon goals and the global shift toward greener public transportation, King Long seizes opportunities, accelerates technological breakthroughs and product upgrades, achieves breakthroughs in key markets such as Europe, and actively participates in international cooperation and standards development, exporting Chinese solutions and expertise.

Guided by the directives of the Third Plenary Session of the 20th CPC Central Committee on the development of the automotive industry, King Long is committed to a path of high-quality development, exploring new models of green, intelligent, and low-carbon transportation, contributing to the building of a strong transportation nation and advancing global sustainable development.