King Long - Sendok Group 14 Years Anniversary Dealer Summit & New Product Preview were successfully concluded

On December 4th, Xiamen King Long - Sendok Group 14 Years Anniversary Dealer Summit & New Product Preview was successfully concluded.

Representatives of Malaysian dealers and distributors have a deep understanding of King Long's development history, brand culture, technological strength and innovative achievements. They have close contact with King Long's products and production process, and expressed their recognition of King Long's "intelligent manufacturing" and digital products and achievements.

At the meeting, Ding Mingbin, the general manager of the King Long, delivered a speech. He pointed out that 2023 is the tenth anniversary of the "the Belt and Road" initiative and the establishment of a comprehensive strategic partnership between China and Malaysia. In March this year, the leaders of the two countries reached an important consensus on jointly building a China-Malaysia community of common destiny, which is a milestone event in the history of bilateral relations, opening a new chapter in the relationship between the two countries. He said  under the strategic guidance of the leaders of the two countries, King Long will work with Sendok Group and distributors to summarize successful experience, solve current problems, and deeply explore the next market development strategy, opening up closer and deeper cooperation!

In the past year, King Long has made remarkable achievements and breakthroughs. In October this year, King Long demonstrated its "China's intelligent manufacturing" to the world at the Belgium Busworld with its strength. With its strong brand strength and strong technological innovation capability, King Long has been recognized by the global bus industry and provided a "Chinese solution" for green travel.

As the earliest Chinese bus brand to enter the international market, King Long took the lead in implementing an international business strategy as early as the beginning of the 21st century. Not only exporting products to all parts of the world, but also tailoring products according to the actual situation of countries and regions. With its strong independent innovation ability and manufacturing technology, it integrates its own resources and advantages into the local environment, maximizing localization and specialization, bringing a wonderful travel experience to the local people. Over the past 20 years, King Long has exported nearly 140,000 large&medium-sized bus and minivan to nearly 150 countries and regions. New energy vehicles are also exported to 28 countries and regions around the world, providing a steady stream of green energy for transportation around the world. In the past decade, King Long has extended its overseas territory from Asia to a broader market, covering nearly 80% of the "the Belt and Road" countries. Up to now, King Long has exported 3,033 units to Malaysia, with a market share of over 20%.

The development of King Long in the Malaysian market cannot be separated from the joint efforts and dedication of the majority of distributors and partners. At the meeting, awards were given to partners who achieved excellent performance in 2023, and two honors of "Excellent Distributor" and "Best Partner" were awarded on the meeting. The representative of the "Best Partner" honor was invited to share valuable market expansion experience with everyone.

This year is also the 35th anniversary of King Long, on this occasion, Sendok Group sent sincere greetings and a special gift to King Long and looked forward to working together with King Long in the future to create a better future.

Afterwards, King Long-Malaysia 2024 new product launch was held. King Long minivan Technology Department Director Ju Tao introduced the minivan products and new product launch to everyone. King Long has maintained its sensitivity to the market and customer needs for many years, and with its professional design and innovative research and development capabilities, it provides comprehensive products and solutions for multiple scenarios. In order to fully understand the current situation of marketing and listen to the voice of customers, King Long arranged two activities: forum and test drive, to further close the distance with the market and customers, King Long had in-depth communication and exchanges with distributors in various aspects, such as product technology, product quality, and after-sales service.

The King Long-Sendok Group 14 Years Anniversary Dealer Summit & New Product Preview came to a successful conclusion. In the future, King Long will always take building a beautiful travel community as its mission and actively engage in the innovation and transformation of global transportation and travel modes. With excellent products and services, it will bring more convenient, efficient, safe and intelligent travel experiences to people around the world.