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A 12-year Cycle: King Long Makes Appearance at “IAA-China-Day 2014”

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A 12-year Cycle: King Long Makes Appearance at “IAA-China-Day 2014”

Jun 28 , 2022

As a tradition at IAA-shows and a meeting forum for representatives from industry, institutions and government, the "IAA-China-Day 2014” is held on September 26.On one hand "IAA-China-Day” gives an overview about the current market situation in China and future developments. On the other hand it gives a platform for contacts and cooperation. Minister Counsellor of the Economic and Commercial Counsellor’s Office of the Chinese Embassy in Germany, Mr. Meng Fanzhuang and Mr. Matthias Wissmann, President of the German Association of the Automotive Industry (VDA) attended the meeting. As the only Chinese bus manufacture who makes appearance at IAA, King Long attracted a lot of attention by social public.

Mr. Meng and Matthias Wissmann both pointed out in their speeches that in today's global trade liberalization, both sides enjoy a more important position in the market. Seeing a prosperous cooperative perspective in auto industry, it's advisable for two parts to further expand cooperation to realize a win-win situation.

Mr. Zhao Yutong, Manager of King Long Overseas Sales Europe, stated King Long's experience serving EU market during the last twelve years. He said that King Long was the first to pass the "high threshold" of EU Certification and step into the EU market, also the only bus manufacture who is capable of providing solutions for the first-class international passenger bus operators. During the past twelve years, King Long has been competing with European and international high-end brands and making comprehensive improvement in design, production and service. Now King Long has been well received by German and European customers with an increasing sales year by year.

When came to King Long's future strategy into EK market, Zhao said King Long will fully upgrade its products and service to develop together with European manufactures and dealers to provide best transport solutions for end-users.

King Long is the beneficiary of deepening Sino-German cooperation and also the leader in blazing EU market. "China is in economical deceleration periods, which is the opportunity for Chinese bus manufactures to self-examination. We should concentrate on the energy-saving and cost-efficiency, which German manufactures are the flagship for us to following and study."

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