King Long has been developing fast from a Fuijan’s Famous Brand to China’s Famous Brand. It has been honored as one of the “Top 500 Most Valuable Brands” by the World Brand Laboratory for three years running ever since 2004. In 2006, it was even one of the top 100 most valuable brands, i.e. the 88th, with a brand value of RMB 6.213 billion. “Technology, Service and Quality” and “Leading Brand and Company in the Coach Industry” are both the brand strategies that King Long has always adhered to.

The oval logo is originated from the shape of the earth, indicating that the Company’s resources come from the earth and King Long hopes to build world-class coaches of China. The “L” (equivalent to the Chinese character of “人(People)”) in the logo indicates the corporate philosophy of “Loving Care” for customers. The bottom edge of “L” is connected with the oval, indicating that the Company is rooted in China; the left edge of “L” is kept at a distance away from the oval to indicate that people in King Long are striving to lead the industry by knowing that there is still much room to go ahead.